Building Banking Ethics in South America

Your chapter 5 is simply stunning, outstanding, excellent!  

You have a superb skill for synthesizing your research findings with references to classic research about ethics that is current, credible, and convincing.  For instance, you mobilize Edgar Schein (2010) to enhance your analysis of organization culture and how your findings relate to Schein, the Harvard "giant" in the field of organizational culture.
 
You carefully observe the "five-year rule" overall, which states that best professional practice is to use only research with publication dates within five years of today.  Overall, you do this consistently and with great impact on your reader! 

You also use U.S. practice as a great benchmark (best practice available for creative borrowing), which we explore when you visited the Wisconsin banking officials in charge of banking ethics on your visit to Madison, Wisconsin.  You may want to share your final dissertation with them and explore how you can further build a professional relationship around such creative borrowing of practices.  North America needs South America.  It is our future; building professional bridges through sharing research like yours is an excellent way to do this. 

Your focus on organizational culture, of course, stems from our initial discussions about how to proceed.  Organizational culture simply means values, value sets, and values decide what we do and do not do in the final analysis.  You Figure 2 on the dimensions of organizational culture, therefore, is especially stunning - and a riveting practical guide to how to analyze organizational culture for practical action.  Bravo for Figure 2! 

Your chapter 5 is "good to go as is" in the estimation of this writer.  Moreover, he strongly urges you, as he did when you started this journey, to immediately finds ways to publish and speak about your research!  Define yourself as the ethical expert in Colombia - and reach out to other countries that need to catch up too with banking ethics.  Meanwhile, engage in north-south dialogs to build professional bridges, connections in the U.S.A. and Canada.  Europe may be another option. 

However, since you benchmark the USA it makes good sense to exploit this bridgehead.  Marta, in short, I am very, very proud of you.  Thank you also for proving the power of qualitative research.  You prove here good and hard that standard quantitative survey research has no monopoly on producing high-class research results.  I am honored to be part of your journey.  Dr. Paul Rux