The "Magic Word" in Ethics

Deanna, the "magic word" in your presentation here is "integrity."  Yes, this is a powerful integrator for ethical behavior.  Among other things, it means we walk our talk.  It also means folks can trust us.  If we say up, we mean and pursue up.  This is the opposite of the fakes, phonies, and frauds who more and more run things into the ground today.  Hollywood mass media techniques are the opposite of integrity, another word for authentic.  Yes, integrity that creates trust is essential to human health, cooperation.  Thank you for "hitting it on the head" here good and hard!  Keep up your good work.   Dr. Rux