Wednesday, August 10, 2011

The Pareto Principle and the Vital Few

Your humble servant here loves the Pareto Principle of 80-20. 20% of the people do 80% of the work. 20% of the people give 80% of the gifts.

You get the picture. Pareto helps us to discover the "vital few," the key leverage points, crucial variables in play.

You humble servant here has done fund raising. He prefers to apply 80-20 to it.

Find the crucial 20, and you get 80% of your funds.

Forget the 80 who will give you only 20%. In fund raising we call this approach "special gifts."

Forget the mass democratic campaigns. Focus on aristocratic givers!

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