Voice of the Customer

Yes, hey, hey, ho, ho, stakeholder analysis is the way to go!  Above all, you factor students into the analysis.  Students are in the first and last analyses the economic engine, the customer; we must make sure to heard the VOC, "voice of the customer," as we seek to improve situations.  In fact, your humble servant here recommends literal market research with the students about their perceptions, needs, wants, dreams, etc.  Focus groups work very well.  

Your humble servant here has done this himself as part of a field research team at his alma mater, the University of Wisconsin-Madison.  Our team went to Jefferson Middle School, Madison, WI, where 1/3 of its student body were homeless youngsters who lived with parents in nearby welfare motels until secure apartments could be found, a process of about 30 days.  We asked the students in focus groups, "What would make life better for you here at school?"  The answer, "I never hear my name!"  

Teachers totally ignored them as transients, not even including them in homeroom roll calls!  We passed this "VOC," voice of the customer, to school management, who promptly, to their credit, took action to fix this.  Yes, do not overlook the stakeholder end customer, the students.  Great insight!   Dr. Rux