Ronald, your humble servant here lives in a small town.
It has one main street. If somebody cheats another person, the somebody will meet the other person sooner or later again on the main street.
Moreover, the cheated person will spread the word about the cheat. Statistically, each person can influence 250 others toward or against us. In a small town, this 25can bring a quick end to the cheat - and other unethical, dishonorable, boorish people.
Scale has its merits as a force for ethical behavior. In fact, your humble servant prefers small towns for this reason, among others.
Aristotle calculated the ideal size of a town would be 6,000 citizens in order to exert this kind of ethical discipline. He got that right!
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